Hello, My Name is Rosa Chen

I have a BFA in Illustration from Parsons School of Design (2016). Through working in fashion marketing, creative directing, and content and copywriting in the past few years, I’ve discovered the consistent element in all these spaces that I love: Storytelling.

Everyone has a story to tell, and a piece of mine is scattered throughout this website. I hope you enjoy getting to know me through all the little stories I tell.

What Makes Me Stand Out?

I have a visual arts background and I’m a writer. 

Why is this important? You might ask.

Because I can bridge the gap that often exists between a writer and a visual designer. Writers can be visual, but their visual perception differs from that of artists. They see images but may not be able to draw them out, so they need artists to fill in the visual aspect of their writing. Similarly, artists express ideas through visual direction and need writers to bring their ideas into life through words. They need each other. I have an advantage because I am both.

Think of it this way: I can write a book and illustrate it myself. I can art direct a campaign and write the campaign. I have a higher level and keener sense of coherency and connection when it comes to merging the two together. This is because I understand precisely how image and words work hand in hand. 

Clients

Yogatech Muehleder Mimi Cuttrell Victoria Beckham Leachang Ltd. Urban Outfitters Tri-Color Art Prep Bwanaz