YOGATECH

I directed Yogatech’s Spring/Summer 2018 campaign, from concept development to execution process. I was also responsible for the copywriting, styling of the outfits, and direction of the photoshoot. Concept shot outdoors in Long Island City, NY. Content used across all Yogatech digital and social media channels.

Project details: The desired look was an adventurous and effortless springtime vibe, with a mix of urbanite